What We Do

"Big Ideas, Delivered" is a bit of a loaded statement. You need a "big idea" mind-set to bring creative solutions to bear on equally big problems. And without an outbox orientation driving your big ideas – without "delivered" – it’s all just expensive talk.

Denny Marketing is a strategic marketing consultancy and fully outsourced marketing agency focused on branding & messaging strategy, demand generation, channel development and go-to-market strategies. We work with clients ranging from technology start-ups to established brands north of $100 million in revenue.

Prior to my marketing consultancy life, I spent over twenty years at some of the premier brands in the technology world – Sony, Iomega, Plantronics – managing the people, strategy and budgets that drove the revenue and profitable growth in these companies. Click on my profile for a deeper look at my background.

As for my blog, consider what I’ve written at www.stephendenny.com to be a good sampling of my marketing thinking, with enough case studies drawn from my own personal experience to give you an idea of what I’ve done and how I think. Feel free to click and add your own comments. I’ve also been a frequent contributor to The Daily Fix, the blog at Marketing Profs, and have written for Chief Marketer, The CMO Council’s Marketing Magnified and The Conference Board Review. My first book, Killing Giants, will be published in 2011 by Portfolio, the business imprint of Penguin Books. Feel free to click through to the "Contact Us" tab if you’d like to explore areas where I can help.

Experience

Capabilities

Denny Marketing draws upon partners and agency relationships to deliver the creative outputs your strategy requires, from traditional to digital and social media.

Strategy

  • Marketing plan development
  • Strategy development
  • Positioning statement development & messaging architecture
  • Brand development
  • Channel strategy
  • Go-to-market strategy
  • Competitive intelligence and strategy
  • Key driver analysis: demographic & psychographic profiling

Creative Development

  • Corporate identity
  • Website development
  • Sales tool development
  • All traditional and new media creative development

Demand Generation

  • Turn-key marketing campaign creation and execution
  • Advertising and PR campaign creation and management
  • Key account penetration strategy and execution
  • New channel recruitment, engagement and management

Strategic and Creative output

Typically, engagements follow a linear process from strategic development to creative output development to demand generation - each step building upon strong foundations.

Industry

Channel

Background

Stephen Denny, Denny Marketing PresidentStephen Denny, President

Stephen Denny is a twenty year veteran of connecting brands to the wants & needs of technology users, having managed the people, strategy and budgets at brand name technology companies like Sony, Onstar, Iomega and Plantronics. He has deep experience in both B2B and B2C marketing and has been recognized as a highly creative, "out of the box" strategist.

He has lived and worked in the US and Japan, holds several patents, has lectured at top graduate schools and industry forums, and has an MBA from the Wharton School. Denny is a frequent contributing editor to The Daily Fix and Marketing Profs, and authors the marketing blog, StephenDenny.com.

His book, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, will be published in March, 2011, by the Portfolio business imprint of Penguin Books.

Patti Lorin, Denny Marketing Creative DirectorPatti Lorin, Creative Director

Lorin is an award-winning creative director and graphic designer with an innate skill in brand definition and expression. As a Creative Director for Kaleidescape, she established the luxury brand’s guidelines and also developed the company’s user interface for 3rd-party touch panel control integration.

Lorin holds a BS in graphic design, an MBA, a patent in UI, and over 16 years of professional design experience in the high end consumer electronics industry. She has developed campaigns for Microsoft, Fujitsu and Consumer Electronics Association (CEA) and has created the brand identities for Media Center Integrators Alliance, Axiom Design and Green Life Smart Life.